All attorneys need to have a social media presence in today’s society, but marketing online can often be overwhelming and confusing on where to begin. The implementation of a social media management tool can do all the marketing online for an attorney and here is everything an attorney needs to know about the best social media management tools offered.
A social media management app is the most helpful form of an online marketing tool for an attorney. It’s software combines scheduling and social listening tools with other analytical features so a lawyer can see how it is aiding their practice. In addition to a social media management app, attorneys must focus on.
What to Look for in a Social Media Manager App
It is necessary for an attorney to have at least some social media account, however not every lawyer is assumed to be tech-savvy or even the best at posting online. That is why it is recommended that a lawyer invest in a social media management app for their practice. This app will take the workload and stress of posting online off of the lawyer. Here are some qualities to look for when deciding on a social media app:
1. Analytic and reporting features
A social media app cannot help a lawyer determine how many people are viewing their practice online if it is unable to report such statistics. This is why it is very important that the social media app selected has analytical features so a lawyer cna draw conclusions on things such as who is engaging with their account or website, what the daily activity on their sites are, and how successful the app is at reaching more clients that have never been on the website before.
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2. LinkedIn support and connection
Linkedin is an excellent way to solidify a lawyer’s credibility in the context of a professional audience. A lawyer who implements their social media app into their Linkedin account is extremely helpful for those looking for corporate clients.
3. Option for a Yelp review
Many clients will deeply trust the review of another individual on how a lawyer’s practice was either helpful or unhelpful. Integrating a Yelp review site into the social media account is an excellent way to demonstrate to the client that their feedback is wanted and to also let other individuals trust the word of past clients. If a lawyer has a good reputation that is backed by a strong review of past clients, Yelp is an excellent choice to display this.
4. Scheduling tools
It can be difficult to sit down and create a new status update whenever a lawyer has time, which is seemingly never. That is why a lawyer should consider a social media app that offers bulk-import tools that mass uploads statuses from a spreadsheet. This will be more time-efficient for the lawyer as well as ensure that all online sites are getting the same amount of posts at a routine time.
Related: 9 Successful Marketing Tips for Lawyers
5. Social Listening Tool
Social listening can be obtained by creating a practice or firm-specific hashtag, keyword, or account name. By continuing the use of these individualized phrases, a lawyer can ensure that the conversation regarding their specific practice is consistently flowing online.
6. A Social Inbox
A social media app can be extremely useful to a lawyer by including a social inbox. This inbox will gather all responses that are @replied to their brand, allowing a lawyer to see feedback, answer questions, and more.
Best Social Media Management Tools for Attorneys
- Social Report
- a top-ranked social media management app that has scheduling, reporting, and monitoring features for lawyers and law firms.
- Sprout Social
- another top-ranked social media management app that thrives in its excellent social inbox and initial corporate price (only $99 per user).
- Buffer
- one of the original social media management apps that is known for its integration with popular social networks.
- Agorapulse
- a basic social media management app that performs well with all the necessary posting, analytics, and collaboration tools.
- EveryPost
- a social media scheduling tool, specifically to support Twitter, Facebook, and Google +. However, it doesn’t have any analytical features, so it may be best suited for those lawyers looking for just a scheduling tool rather than a management app.
- MeetEdgar
- a social media scheduling app that supports Twitter, Facebook, and LinkedIn. It is known for its self-scheduling calendar that organizes posts by category.
- HootSuite
- a social media scheduling app that contains 35 different social websites and web services.
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